Most trade businesses don't have a revenue problem. They've got a leak.
You quote a job at 35% margin. It comes in at 25%, and you don't know where the 10 points went. Ten points doesn't sound like much on one job. Across a whole year it's real money, and it's coming straight out of your pocket.
Nobody's doing anything wrong. You just can't see it, because nobody's measuring it.
Labour that blows out
The quote said three days. The crew took five. In about 9 out of 10 trade businesses Adam looks at, this is the big one.
Prices set by feel
"Market rate" line by line, instead of one margin you've actually decided on. Most underpricing is just nerves about putting a big number down.
Cash stuck with your builders
Claims go in late, deposits get skipped, debtors drift past 60 days. You end up funding other people's jobs.
Books you can't trust
Field wages sitting in overheads, payments coded straight to sales, a bank that's never reconciled. Every decision built on that is a guess.
That leak doesn't stay the same size as you grow. It gets bigger.
Numbers first. Then the people and the plan.
Your Financial Health Check
Send through your P&L, balance sheet, aged debtors and 5 to 10 recent quotes. We check your books are actually right, work out your numbers, and find your three biggest leaks in dollars. Adam walks you through it in a 10-minute video, with your Fix List.
Live with Adam
90 minutes at 12pm, Brisbane time. Your numbers, one topic, then you build your own version on the call. The midday slot is on purpose: stepping away from the business for 90 minutes is part of the coaching.
The community
Post your numbers every fortnight, ask questions, and pinch what's working for other owners. Every session is recorded and up within 24 hours, so you never miss one.
How a session runs
Everything in Vision was built in a real business first.
Adam started AH Fencing in 2018. It's now 80-plus people across Brisbane, Melbourne, Sydney and Adelaide, and it runs without him day to day. The quoting, the job costing, the org chart, the weekly numbers: you're getting the version that already works.
Six sessions. Because business is simple.
Six areas run every trade business: finance, culture, delivery, sales, operational efficiency and AI. One session each, then we go round again, deeper, with your own numbers and your own team. Revisit, refine, repeat. That's how it sticks.
Know your numbers
"Five numbers, every fortnight."
You leave with: Your five numbers, and a fix list for your bookkeeper.
Vision and values
"Hire, fire and reward on your values."
You leave with: A 3-year vision, and 3 to 5 values you can actually lead on.
Run jobs to budget
"The quote is the budget."
You leave with: A job budget, and a monthly quoted vs actual margin report.
Price for margin
"Price for margin, then hold firm."
You leave with: A quote template on one flat margin, and a follow-up on every open quote.
Right people, right seats
"One name per box, one number per name."
You leave with: An org chart, a one-page scorecard and a 30-minute weekly meeting.
Put AI to work
"AI does the first draft, a person checks it."
You leave with: Three jobs handed to AI, set up live on the call.
No theory. Just how we actually run it.
"I came up through the trade, and I learned the numbers the hard way. In 2018 I started AH Fencing. Today it's 80-plus people across four states, and it runs without me day to day.
In Vision I show you exactly how we run it. The numbers we watch, how we price, how we hire, the systems, and the tricks we've learnt scaling fast. Nothing held back.
I still pay two coaches 200 grand a year between them, because you never stop needing someone to show you what you can't see. Vision is everything I wish someone had shown me at a million a year.
If you understand your numbers, you'll make good decisions with or without me. That's the whole point."
Vision isn't for everyone. That's the point.
It's for you if
- You're turning over $1m or more, with a team.
- You'll share your real numbers. That's the price of entry.
- You'll do the work between sessions.
- You want to run the business, not be run by it.
It's not for you if
- You want someone to do it for you. We show you the leak; you fix it.
- You're after a one-off session or a quick chat.
- You won't open your books.
- It's just you, with no team yet.
Fair questions.
We go through it on the call, once we know it's a fit. It's a monthly membership by direct debit, with a 6-month minimum, then month to month.
Yes. Your P&L, balance sheet, aged debtors and bank reconciliation from Xero, MYOB or QuickBooks, plus 5 to 10 recent quotes. Your Health Check is built from them, and they're never shared with other members. If you won't share your numbers, you won't do the work either.
Two 90-minute sessions a month, plus the work you do on your own business between them. That work is the point.
Every session is recorded and up in the community within 24 hours. Each session stands on its own, so you can pick it up from wherever you are.
No, it's a group. Your Health Check and Fix List are yours alone, and you can bring your own business to every call. If you want 1:1 with Adam, say so on your call.
Any trade or construction business doing $1m or more with a team: electrical, plumbing, gas and air, fencing, roofing, concreting, landscaping, civil, building and the rest. The numbers work the same way.
Book a 30-minute call with Madison, or DM VISION to @the_adamhall on Instagram. If it's a fit, you can start straight away, and your Health Check kicks off the same week.
